SEO Certification

Chapters :

1. Best Practices for Optimizing Content
   • Introduction
   • Build SEO Foundations into the Website
   • Build SEO Foundations into the Website Continued
   • Plan Engagement into Content Strategy
   • Proactive Engagement Planning
   • Responsive Design for SEO
   • Self Study Multiple Choice Questions
   • Site Navigation
   • Site Navigation Continued
   • WP Themes and Plugins
   • Keyword Tagging
   • Dynamic SEO
   • Sitemaps
   • Structured Data and Schema Markup
   • Structured Data and Schema Markup Continued
   • Avoid “Outlaw SEO”
   • Read SEO Blogs Daily
   • Conclusion
   • Self Study Descriptive Questions
   • Penalties
2. Building a Career or Specialty in SEO
   • Introduction
   • SEO Job/Title Hierarchy
   • Grow Your Skills
   • Build Experience
   • Find Your SEO Job
   • Demonstrate Leadership
   • Self Study Multiple Choice Questions
   • Embrace Career Evolution
   • Summary
   • Self Study Descriptive Questions
3. Common SEO Myths
   • Introduction
   • "The ""SEO is Cheap/ Free"" Myth"
   • "The ""All Traffic is Good"" Myth"
   • "The ""SEO is Simple"" Myth"
   • "The ""SEO is Too Complex"" Myth"
   • "The ""On-Page SEO is Enough"" Myth"
   • Self Study Multiple Choice Questions
   • "The ""SEO Favors Newbies"" Myth"
   • "The ""Search Engine Are Public Utilities"" Myth"
   • "The ""SEO is International"" Myth"
   • The Social Media Myth
   • Self Study Descriptive Questions
4. Growing Site Authority and Links
   • Introduction
   • SEO “Science” Vs. SEO Instinct
   • Domain Authority
   • Ranking Factors
   • Ranking Factors Continued
   • Ranking Factors Continued
   • Self Study Multiple Choice Questions
   • Leading Inbound Strategy Development
   • Lead Your Org’s Authority-Building & Inbound Culture
   • Backlink Checker Tools
   • Self Study Descriptive Questions
5. How Search Engines Operate
   • The World Wide Web
   • The Key Engines in Key Search Markets
   • Spiders and Crawlers
   • The Mobile Revolution
   • Implications of the Cloud
   • SSL Sessions
   • Self Study Multiple Choice Questions
   • Evolving Technological Factors
   • Wearables
   • Beacons
   • Augmented Reality
   • Artificial Intelligence
   • Penalties
   • Self Study Descriptive Questions
6. Introduction to Search Engine Optimization
   • Introdution
   • About the Author
   • The Final Certification Test
7. Keyword Research
   • Introduction
   • Why It Matters
   • The Basics
   • Keyword Research Phases
   • Popular Tools
   • Google Keyword Planner
   • Self Study Multiple Choice Questions
   • Google Keyword Planner Continued
   • Strategic Keyword Approaches
   • Strategic Keyword Approaches Continued
   • Self Study Descriptive Questions
8. Measuring SEO Impact
   • Introduction
   • Becoming a Metrics-Centric SEO
   • Metrics
   • Automate Reporting
   • Standard SEO KPIs
   • About SERP Ranking Tools
   • Self Study Multiple Choice Questions
   • The Reporting Process
   • Presenting as an SEO
   • Self Study Descriptive Questions
9. Performing an SEO Review
   • Introduction
   • SEO Review Checklist
   • Technical SEO Review
   • Content and UX Review
   • Engagement Review
   • Social and Trends Review
   • Self Study Multiple Choice Questions
   • Regional Review
   • Self Study Descriptive Questions
10. Search-Friendly Design
    • Introduction
    • SEO Begins Before Site Creation
    • SEO Naming Strategies vs. Branding Imperatives
    • The Site Planning Stage
    • The Build-Out
    • Overcoming Existing Design Flaws
    • Self Study Multiple Choice Questions
    • Pros and Cons of Redesign (for SEO Reasons)
    • Conclusion
    • Self Study Descriptive Questions
11. SEO Job Titles (Roles and Responsibilities)
    • Introduction
    • The SEO Specialist
    • The SEO Strategist
    • The SEO Analyst
    • The SEO Manager
    • SEO Director
    • Self Study Multiple Choice Questions
    • SEO and Growth Oppurtunities
    • The SEO As An Agent of Change
    • "The SEO""s Creed"
    • Self Study Descriptive Questions
12. The SEO-CRM Connection
    • Introduction
    • The CRM Concept
    • Ways SEO Can Actively Boost CRM Efforts
    • SEO’s Usefulness as CRM Input
    • CRM’s Insights for SEO
    • CRM-SEO Communication Logistics
    • Self Study Multiple Choice Questions
    • Remember Your True Role
    • Self Study Descriptive Questions
13. Understanding Search User Behavior
    • Evolving Search Behavior Trends
    • Evolving Search Behavior Trends Continued
    • Changing vs. Persistent Search Intents
    • Devices and Search Evolutions
    • Conclusion
    • Self Study Descriptive Questions
    • Self Study Multiple Choice Questions
    • Introduction
    • Self- Study Descriptive Questions
14. Why SEO Will Continue to Matter
    • Introduction
    • The Semantic Web Model
    • Image Search
    • Voice-Enabled Search
    • Beacon Applications
    • GPS Applications
    • Self Study Multiple Choice Questions
    • Conclusion
    • Self Study Descriptive Questions