SEO Certification

  1. Best Practices for Optimizing Content
    • Introduction
    • Build SEO Foundations into the Website
    • Build SEO Foundations into the Website Continued
    • Plan Engagement into Content Strategy
    • Proactive Engagement Planning
    • Responsive Design for SEO
    • Self Study Multiple Choice Questions
    • Site Navigation
    • Site Navigation Continued
    • WP Themes and Plugins
    • Keyword Tagging
    • Dynamic SEO
    • Sitemaps
    • Structured Data and Schema Markup
    • Structured Data and Schema Markup Continued
    • Avoid “Outlaw SEO”
    • Read SEO Blogs Daily
    • Conclusion
    • Self Study Descriptive Questions
    • Penalties
  2. Building a Career or Specialty in SEO
    • Introduction
    • SEO Job/Title Hierarchy
    • Grow Your Skills
    • Build Experience
    • Find Your SEO Job
    • Demonstrate Leadership
    • Self Study Multiple Choice Questions
    • Embrace Career Evolution
    • Summary
    • Self Study Descriptive Questions
  3. Common SEO Myths
    • Introduction
    • "The ""SEO is Cheap/ Free"" Myth"
    • "The ""All Traffic is Good"" Myth"
    • "The ""SEO is Simple"" Myth"
    • "The ""SEO is Too Complex"" Myth"
    • "The ""On-Page SEO is Enough"" Myth"
    • Self Study Multiple Choice Questions
    • "The ""SEO Favors Newbies"" Myth"
    • "The ""Search Engine Are Public Utilities"" Myth"
    • "The ""SEO is International"" Myth"
    • The Social Media Myth
    • Self Study Descriptive Questions
  4. Growing Site Authority and Links
    • Introduction
    • SEO “Science” Vs. SEO Instinct
    • Domain Authority
    • Ranking Factors
    • Ranking Factors Continued
    • Ranking Factors Continued
    • Self Study Multiple Choice Questions
    • Leading Inbound Strategy Development
    • Lead Your Org’s Authority-Building & Inbound Culture
    • Backlink Checker Tools
    • Self Study Descriptive Questions
  5. How Search Engines Operate
    • The World Wide Web
    • The Key Engines in Key Search Markets
    • Spiders and Crawlers
    • The Mobile Revolution
    • Implications of the Cloud
    • SSL Sessions
    • Self Study Multiple Choice Questions
    • Evolving Technological Factors
    • Wearables
    • Beacons
    • Augmented Reality
    • Artificial Intelligence
    • Penalties
    • Self Study Descriptive Questions
  6. Introduction to Search Engine Optimization
    • Introdution
    • About the Author
    • The Final Certification Test
  7. Keyword Research
    • Introduction
    • Why It Matters
    • The Basics
    • Keyword Research Phases
    • Popular Tools
    • Google Keyword Planner
    • Self Study Multiple Choice Questions
    • Google Keyword Planner Continued
    • Strategic Keyword Approaches
    • Strategic Keyword Approaches Continued
    • Self Study Descriptive Questions
  8. Measuring SEO Impact
    • Introduction
    • Becoming a Metrics-Centric SEO
    • Metrics
    • Automate Reporting
    • Standard SEO KPIs
    • About SERP Ranking Tools
    • Self Study Multiple Choice Questions
    • The Reporting Process
    • Presenting as an SEO
    • Self Study Descriptive Questions
  9. Performing an SEO Review
    • Introduction
    • SEO Review Checklist
    • Technical SEO Review
    • Content and UX Review
    • Engagement Review
    • Social and Trends Review
    • Self Study Multiple Choice Questions
    • Regional Review
    • Self Study Descriptive Questions
  10. Search-Friendly Design
    • Introduction
    • SEO Begins Before Site Creation
    • SEO Naming Strategies vs. Branding Imperatives
    • The Site Planning Stage
    • The Build-Out
    • Overcoming Existing Design Flaws
    • Self Study Multiple Choice Questions
    • Pros and Cons of Redesign (for SEO Reasons)
    • Conclusion
    • Self Study Descriptive Questions
  11. SEO Job Titles (Roles and Responsibilities)
    • Introduction
    • The SEO Specialist
    • The SEO Strategist
    • The SEO Analyst
    • The SEO Manager
    • SEO Director
    • Self Study Multiple Choice Questions
    • SEO and Growth Oppurtunities
    • The SEO As An Agent of Change
    • "The SEO""s Creed"
    • Self Study Descriptive Questions
  12. The SEO-CRM Connection
    • Introduction
    • The CRM Concept
    • Ways SEO Can Actively Boost CRM Efforts
    • SEO’s Usefulness as CRM Input
    • CRM’s Insights for SEO
    • CRM-SEO Communication Logistics
    • Self Study Multiple Choice Questions
    • Remember Your True Role
    • Self Study Descriptive Questions
  13. Understanding Search User Behavior
    • Evolving Search Behavior Trends
    • Evolving Search Behavior Trends Continued
    • Changing vs. Persistent Search Intents
    • Devices and Search Evolutions
    • Conclusion
    • Self Study Descriptive Questions
    • Self Study Multiple Choice Questions
    • Introduction
    • Self- Study Descriptive Questions
  14. Why SEO Will Continue to Matter
    • Introduction
    • The Semantic Web Model
    • Image Search
    • Voice-Enabled Search
    • Beacon Applications
    • GPS Applications
    • Self Study Multiple Choice Questions
    • Conclusion
    • Self Study Descriptive Questions
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