Web Analytics Certification

  1. "Google Analytics
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  2. Applications of Website Data Analysis
    • Introduction
    • Marketing
    • Identifying Target Audiences
    • Summary
    • Creating and Evaluating Conversion Funnels
    • Creating and Evaluating Conversion Funnels Continued
    • Self Study Multiple Choice Questions
    • Advertising
    • Innovation
    • Innovation Continued
    • Product and Service Development
    • Offline Services
    • Quality Assurance
    • Building Intuitive UX
  3. Competitive Intelligence Analytics
    • Introduction
    • The History of Competitive Intelligence (CI)
    • Introduction to How Competitive Intelligence Works
    • Summary
    • Competitive Benchmarking
    • Ratio Analysis
    • Self Study Multiple Choice Questions
    • Strategic Intelligence (SI)
    • Strategic Early Warning (SEW) Systems
    • Tactical Intelligence
    • The Ultimate Sources of CI Data
    • Five Top CI Techniques
    • Five Top CI Techniques Continued
    • Basic CI Tools for Learners- Spotlight tool: Crayon
    • Basic CI Tools for Learners- Spotlight tool: SEMrush
    • Emerging Tech Trends in CI
    • CI Best Practices
    • CI Best Practices Continued
  4. Data Security Issues & Standards Impacting Web Analytics
    • Introduction
    • Data Security Concerns
    • International Laws Regulating Data Use
    • Summary
    • International Data Standards
    • How Data Security Works
    • Self Study Multiple Choice Questions
    • Software Vs. Hardware Data Security
    • Common Cloud Security Issues
    • Common Cloud Security Holes and Fixes
  5. Data Security Standards in Action: Industry-Specific Models
    • Introduction
    • Retail Analytics Data Standards
    • Data Security Compliance Preparation
    • Summary
    • Brick and Mortar Retail Stores
    • Virtual Product & Service Models
    • Self Study Multiple Choice Questions
    • Offline Data Models
    • The Field Services Model
    • Emerging Data Security Issues
  6. Different Data = Different Insights
    • Introduction
    • Basic Web Analytics Solutions
    • Google Analytics
    • Summary
    • Google Analytics Continued
    • Woopra
    • Self Study Multiple Choice Questions
    • KISSmetrics
    • Mouseflow
    • Crazy Egg
    • Clicky
    • User Testing
    • Mint
    • Evaluating Basic Solutions
    • Enterprise Web Analytics Solutions
    • Google Analytics 360
    • Adobe Analytics
    • Marketo
    • Angelfish
    • Customized and Self-Hosted Enterprise Applications
    • Evaluating Enterprise Web Analytics Solutions
    • Types of Data Collected
  7. Ethical Analytics
    • Introduction
    • The Specter of an Ethics-Impaired A.I.
    • Key Principles
    • Summary
    • Etlinger and Groupman’s “5 Data Ethics Principles”
    • Key Phases in the Data Life Cycle
    • Self Study Multiple Choice Questions
    • General Best Practices for Data Ethics
    • General Best Practices for Data Ethics Continued
    • Data Policy Factors to Address
    • Best Practices for Data Sharing
    • Building an Ethical Data and Analytics Culture
    • Best Practices for Building an In-House Data Culture
    • Best Practices for Building an In-House Data Culture Continued
  8. Introduction to Web Analytics and Data Analysis
    • What is Web Analytics?
    • The Aim of Web Analytics
    • Typical Employers
    • Summary
    • A Brief History of Web Analytics
    • Gradual Beginnings of Web Analytics
    • Self Study Multiple Choice Questions
    • The Web Analytics “Tools of the Trade”
    • The Psychology of Web Design and the Theory of Statistics
    • How Businesses Use Web Analytics
    • Common Practices
    • Why Is Web Analytics So Important?
  9. Mastering the Fundamentals of Web Analytics
    • Introduction to the Standard KPIs
    • Fundamental KPIs
    • Introduction
    • Summary
    • Clicks
    • Acquisition / Traffic Metrics
    • Self Study Multiple Choice Questions
    • How to Identify Referral Sources
    • User / Visitor Metrics
    • Content Metrics
    • Conversion Metrics
    • Customized KPIs
    • Web Analytics Dashboards
    • Choosing KPIs based on Business Goals
    • Tracking the “Untrackable KPI”
    • Segmenting Traffic
    • Segmenting Traffic Continued
    • Tracking Issues
    • Testing Content
    • Web Analytics for SEO
    • Bounce Rate: Causes and Effects
    • Best Practices for Analytics Reporting
    • The Limitations of Web Analytics
    • Real World Business Case Uses
  10. Multichannel Data In-Depth
    • Introduction
    • The Value of Varied Sources
    • Raw User Behavioral Data
    • Summary
    • Connecting Multiple Sources for More Meaningful Data
    • Insights of Multichannel Data for Web Analytics
    • Self Study Multiple Choice Questions
    • The Challenges for Multichannel Analytics
    • Big Data Insights into Everyday Human Life
  11. Multichannel Data Sourcing Issues
    • Introduction
    • Multi-channel analytics
    • Major Enterprise Players
    • Summary
    • Multichannel Sourcing as Web Analytics Selection Criteria
    • Multichannel Sourcing for B2C vs. B2B
    • Self Study Multiple Choice Questions
    • Multichannel Sourcing for B2C
    • B2C Multichannel Empowers Behavior Flows
    • GA Multichannel Campaign
    • Multichannel Sourcing Differences for B2B
    • Multichannel Sources Close-Up
    • Future Implications of Multichannel Sourcing
    • Exploding Public Data Sources
    • Blockchain as Future Factor in Multichannel Data Sourcing and Analysis
  12. Quantitative Vs. Qualitative Data
    • Quantitative Metrics and Statistical Significance
    • Common Content Testing Pitfalls
    • The Role of Qualitative Data
    • Summary
    • Connections between Qualitative Data & Quantifiable Metrics
    • Benchmark Metrics for Qualitative Data
    • Self Study Multiple Choice Questions
  13. Social Media Data
    • Introduction
    • Understanding the Growth of Social Metrics
    • Mobile Phone Metrics
    • Summary
    • Key Social Media Metrics to Measure
    • Key Social Media Metrics to Measure Continued
    • Self Study Multiple Choice Questions
    • Social Media Prospect Engagement
    • Basic & Intermediate Social Analytics Tools
    • Social Analytics Tool- TweetDeck
    • Social Analytics Tool- Hootsuite
    • Social Analytics Tool- Awario
    • Social Analytics Tool- Agorapulse
    • Social Analytics Tool- Keyhole
    • Social Analytics Tool- Mention
    • Introduction to Advanced Social Analytics Tools
    • Advanced Social Analytics Tool- SproutSocial
    • Advanced Social Analytics Tool-Synthesio
    • Advanced Social Analytics Tool-Sysomos
    • Advanced Social Analytics Tool-Brand24
    • Advanced Social Analytics Tool-Brandwatch
  14. Web Analytics
    • The Aim of the Course
    • About the Author
    • Preparing for Work in Web Analytics
    • Final Certification Test
    • Introduction to the Course
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