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Web Analytics Certification
credits
Chapters :
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Applications of Website Data Analysis
Introduction
Marketing
Identifying Target Audiences
Summary
Creating and Evaluating Conversion Funnels
Creating and Evaluating Conversion Funnels Continued
Self Study Multiple Choice Questions
Advertising
Innovation
Innovation Continued
Product and Service Development
Offline Services
Quality Assurance
Building Intuitive UX
Competitive Intelligence Analytics
Introduction
The History of Competitive Intelligence (CI)
Introduction to How Competitive Intelligence Works
Summary
Competitive Benchmarking
Ratio Analysis
Self Study Multiple Choice Questions
Strategic Intelligence (SI)
Strategic Early Warning (SEW) Systems
Tactical Intelligence
The Ultimate Sources of CI Data
Five Top CI Techniques
Five Top CI Techniques Continued
Basic CI Tools for Learners- Spotlight tool: Crayon
Basic CI Tools for Learners- Spotlight tool: SEMrush
Emerging Tech Trends in CI
CI Best Practices
CI Best Practices Continued
Data Security Issues & Standards Impacting Web Analytics
Introduction
Data Security Concerns
International Laws Regulating Data Use
Summary
International Data Standards
How Data Security Works
Self Study Multiple Choice Questions
Software Vs. Hardware Data Security
Common Cloud Security Issues
Common Cloud Security Holes and Fixes
Data Security Standards in Action: Industry-Specific Models
Introduction
Retail Analytics Data Standards
Data Security Compliance Preparation
Summary
Brick and Mortar Retail Stores
Virtual Product & Service Models
Self Study Multiple Choice Questions
Offline Data Models
The Field Services Model
Emerging Data Security Issues
Different Data = Different Insights
Introduction
Basic Web Analytics Solutions
Google Analytics
Summary
Google Analytics Continued
Woopra
Self Study Multiple Choice Questions
KISSmetrics
Mouseflow
Crazy Egg
Clicky
User Testing
Mint
Evaluating Basic Solutions
Enterprise Web Analytics Solutions
Google Analytics 360
Adobe Analytics
Marketo
Angelfish
Customized and Self-Hosted Enterprise Applications
Evaluating Enterprise Web Analytics Solutions
Types of Data Collected
Ethical Analytics
Introduction
The Specter of an Ethics-Impaired A.I.
Key Principles
Summary
Etlinger and Groupman’s “5 Data Ethics Principles”
Key Phases in the Data Life Cycle
Self Study Multiple Choice Questions
General Best Practices for Data Ethics
General Best Practices for Data Ethics Continued
Data Policy Factors to Address
Best Practices for Data Sharing
Building an Ethical Data and Analytics Culture
Best Practices for Building an In-House Data Culture
Best Practices for Building an In-House Data Culture Continued
Introduction to Web Analytics and Data Analysis
What is Web Analytics?
The Aim of Web Analytics
Typical Employers
Summary
A Brief History of Web Analytics
Gradual Beginnings of Web Analytics
Self Study Multiple Choice Questions
The Web Analytics “Tools of the Trade”
The Psychology of Web Design and the Theory of Statistics
How Businesses Use Web Analytics
Common Practices
Why Is Web Analytics So Important?
Mastering the Fundamentals of Web Analytics
Introduction to the Standard KPIs
Fundamental KPIs
Introduction
Summary
Clicks
Acquisition / Traffic Metrics
Self Study Multiple Choice Questions
How to Identify Referral Sources
User / Visitor Metrics
Content Metrics
Conversion Metrics
Customized KPIs
Web Analytics Dashboards
Choosing KPIs based on Business Goals
Tracking the “Untrackable KPI”
Segmenting Traffic
Segmenting Traffic Continued
Tracking Issues
Testing Content
Web Analytics for SEO
Bounce Rate: Causes and Effects
Best Practices for Analytics Reporting
The Limitations of Web Analytics
Real World Business Case Uses
Multichannel Data In-Depth
Introduction
The Value of Varied Sources
Raw User Behavioral Data
Summary
Connecting Multiple Sources for More Meaningful Data
Insights of Multichannel Data for Web Analytics
Self Study Multiple Choice Questions
The Challenges for Multichannel Analytics
Big Data Insights into Everyday Human Life
Multichannel Data Sourcing Issues
Introduction
Multi-channel analytics
Major Enterprise Players
Summary
Multichannel Sourcing as Web Analytics Selection Criteria
Multichannel Sourcing for B2C vs. B2B
Self Study Multiple Choice Questions
Multichannel Sourcing for B2C
B2C Multichannel Empowers Behavior Flows
GA Multichannel Campaign
Multichannel Sourcing Differences for B2B
Multichannel Sources Close-Up
Future Implications of Multichannel Sourcing
Exploding Public Data Sources
Blockchain as Future Factor in Multichannel Data Sourcing and Analysis
Quantitative Vs. Qualitative Data
Quantitative Metrics and Statistical Significance
Common Content Testing Pitfalls
The Role of Qualitative Data
Summary
Connections between Qualitative Data & Quantifiable Metrics
Benchmark Metrics for Qualitative Data
Self Study Multiple Choice Questions
Social Media Data
Introduction
Understanding the Growth of Social Metrics
Mobile Phone Metrics
Summary
Key Social Media Metrics to Measure
Key Social Media Metrics to Measure Continued
Self Study Multiple Choice Questions
Social Media Prospect Engagement
Basic & Intermediate Social Analytics Tools
Social Analytics Tool- TweetDeck
Social Analytics Tool- Hootsuite
Social Analytics Tool- Awario
Social Analytics Tool- Agorapulse
Social Analytics Tool- Keyhole
Social Analytics Tool- Mention
Introduction to Advanced Social Analytics Tools
Advanced Social Analytics Tool- SproutSocial
Advanced Social Analytics Tool-Synthesio
Advanced Social Analytics Tool-Sysomos
Advanced Social Analytics Tool-Brand24
Advanced Social Analytics Tool-Brandwatch
Web Analytics
The Aim of the Course
About the Author
Preparing for Work in Web Analytics
Final Certification Test
Introduction to the Course
Take Career Map Test