Advertising and Promotions - A Booming Industry

  • Nov 11, 2021

The demand for advertising and promotion managers is booming, with brands focusing more on marketing than ever before. The advertising industry is a global, multibillion-dollar business that serves as a conduit between manufacturers and consumers.

If you are a problem solver who possesses excellent communication skills and wants to explore a career that's predicted to boom for years to come, here's our recommendation for you - become an advertising and promotions manager.


What do advertising and promotions managers do?

They plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service. They do this for a department, an entire organization, or on an account basis.

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media.
  • Plan promotional campaigns such as contests, coupons, or giveaways.
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards.
  • Negotiate advertising contracts.
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement.
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses.
  • Develop pricing strategies for products or services marketed to the target customers.
  • Meet with clients to provide marketing or related advice.
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities


Work environment of advertising, promotions, and marketing managers

Most advertising, promotions, and marketing managers work full time, with some working over 40 hours per week.

The largest employers of advertising and promotions managers in the US are advertising and PR companies. Similarly, the largest employers of marketing managers are companies dealing with professional, scientific, and technical services.

Their jobs can often be stressful, particularly near deadlines. Additionally, they may travel to meet with clients or media representatives.

Because the work of advertising, promotions, and marketing managers directly affects a firm’s revenue, people in these occupations typically work closely with top executives.


How to become one?

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Marketing managers typically need a bachelor's degree in a business field, such as marketing, or in a related field, such as communications. In addition, completing an internship while in high school can be useful.

Advertising, promotions, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives, buyers or purchasing agents, or public relations specialists.


Growth Perspective

The global advertising agencies' market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7%. The market is expected to reach $455.38 billion in 2025 at a CAGR of 6.9%.

As per the Bureau of Labor Statistics, the overall employment of advertising, promotions, and marketing managers is projected to grow 10% from 2020 to 2030, about as fast as the average for all occupations.

Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. These managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.


Not sure if this is the right fit for you?

Don’t you worry! Take the InternMart career Pathway Program and embark on a journey towards finding what your interests truly are and how they relate to the world of work.

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Book a Free One-on-One consultation with a career expert.

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