Digital Marketing Intern

We are looking for someone who will help us expand our digital footprint and drive more value through online content creation and distribution. This position requires a high level of creativity, ability to do market research to identify customer needs, as well as the ability to use data- driven insights to successfully improve marketing metrics. The successful candidate should also be detail- oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio and relevant prior work experience.

• Create an overall GTM strategy for promoting the company and it’s offerings
• Understand facts and statistics around early detection and treatment in the Oncology space in the US market
• Edit survey questionnaires to fit respondent-friendly formats and programming formats with an objective to understand customer needs and preferences in the space of Oncology.
• Manage relationships with survey respondents and answer all technical and non-technical questions about the survey
• Identify 3 top marketing distribution channels in healthcare with a specific focus on Oncology
• Identify top healthcare social media profiles in the US market and give a detailed report on what works for them and why. Suggest ideas on how to replicate them for the Indian market
• Create a strategy for promoting the company's services on social media and other relevant communities
• Identify top performing search keywords in both US and Indian market w.r.t healthcare and Oncology
• Work on optimising Open and Click through rates on both transactional and promotional emails