Market Research Intern

Posted June 01

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Internship Description

We are looking for a Market Research Intern who will help us to understand the wellness landscape in India, USA, and GCC countries (Dubai) with a special focus on Oncology. 

Responsibilities

  • Understand the well-being needs and initiatives of corporates in the markets specified
  • Make a list of initiatives that a wellness provider can do to bridge the gap between the well-being needs of HR/employees and the current services provided by existing wellbeing vendors/providers
  • Make a list of Digital and Offline well-being players in the well-being landscape (B2B and B2C)
  • Make a comprehensive list of corporates who are active advocates of employee wellbeing
  • Make a comprehensive list of corporate leaders (Linkedin Profiles) who are active advocates of employee wellbeing
  • Make a list of wellbeing aggregators providing services to corporates (Eg: Medibuddy In India)
  • Understand the GTM market strategies for the top 5 wellbeing providers in each of these target markets (this includes business model, pricing strategies, etc.)
  • Make a comprehensive SWOT analysis to come up with ideas that can be disruptive 
  • Prepare a comprehensive research questionnaire for primary research (for any of the above-mentioned points)
  • Connect with decision-makers on Linkedin for primary research
  • Prepare an engagement strategy to have potential prospects respond to you (This includes cold emails, Linkedin shoutouts, email drips, Twitter Spaces, etc.)
  • Be creative in your messaging and use video conversation tools like Videoask to engage with your audience/prospects

Additional Information

The project scope can be tweaked as per business needs and the same will be communicated to the research interns. Target markets for research can vary for each intern.

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Position Information

Start Date

07/01/2022

End Date

08/31/2022

No of Positions

2

Functional Area

Content/Research

Industry

Medical/Healthcare/Hospital

Internship Type

Virtual

Skills

Market Research, MS Excel, MS Word

Job Location

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