Social media knowledge is becoming an essential part of our daily lives.
A large number of social media platforms have witnessed a boom in the past decade. They are now a vital part of our social and professional lives. Most of us are avid users of social media sites such as Facebook, Twitter, Instagram, etc.
What if we tell you that you can now convert your love for social media into a profitable career?
The digital revolution has caused many career paths to emerge in this field. Continue reading to discover some of the top career paths in the domain of digital and social media.
i) Social Media Marketing: Have you noticed the plethora of advertisements that show up on your social media accounts? Most companies these days are harnessing the power of social media to market their products. As more people are using social media platforms, companies find them to be a cheap, but effective way to connect with customers. The role of a social media marketer is to boost the company's visibility and audience through marketing campaigns. They also work to improve consumer satisfaction and increase sales through online promotion.
1. Great communication skills ( written and verbal )
2. Creativity and out-of-the-box thinking
3. Information on the latest social media trends
4. Ability to create marketing strategies efficiently and effectively
5. Knowledge of the fundamentals of marketing
ii) SEO Analyst: Ever wondered why and how sites are ranked on a search engine when you search for something? Search Engine Optimization (also known as SEO) plays a major role here. Through SEO analysis, we can increase the site's ranking on the search engine and hence, boost its traffic. The job of an SEO Analyst is to take care of all the factors which impact the site's authority and improve the site's ranking. SEO Analysts require knowledge of tools like Google Analytics.
1. Critical thinking ability
2. Good analytical skills
3. Technical & Programming Skills (specifically in developing and reading analytical scripts)
iii) Content Creator: In today's digital age, we are surrounded by new content from a variety of sources. Content creators are responsible for developing content that will market or promote the company's products and services. Written and visual media is used for this purpose. These blog articles are an example of written content that is used to increase product awareness. Videos posted on YouTube or other social media platforms are one method of visually promoting a brand. Depending on your skills, it is possible to work in a position that allows you to create content in one or several of these mediums.
1. Great communication skills
2. Good research skills
3. Knowledge of marketing fundamentals
If you want to combine creative skills with a social media career, graphic design is a great career option. Since most companies are now utilizing social media tools, they need designers to create graphics that will accompany the marketing messages. As it is said, 'A picture is worth a thousand words', graphic designers are expected to produce creative graphics to efficiently convey the brand's message.
1. Knowledge of design tools like Adobe Photoshop, Adobe InDesign, etc.
2. Good creativity and visualization skills
3. Knowledge of the latest design trends
Interested in pursuing an artistic career? Check out our blog on 'Artistic career paths' to learn more.
A career in social media and the digital domain is highly rewarding. With the continual growth of social media platforms, both the consumers and companies are widely using it. People with a passion for marketing or creating content can easily find many career roles in this field. If you are someone who is fascinated by the world of social media, you can pursue your interests by following any of these career paths.